Kestrel Air Original Logo.
Brief: Create a new logo to reflect old school travel with a 5 star luxury appeal to cater for those who fly for Hunting Safaris and Walkabouts.
Target Market: Wealthy foreigners, enthusiastic about African Luxury Safaris.
Kestrel Air New Logo.
Concepts: The Kestrel: The "K"- Wings, talons, grace, flight
Africa: Colours, texture, patterns, font
Air Travel: The "K" represents the rear upright wing of an aircraft and can be easily used as branding on the wing itself
